Course Overview

Master the art of email marketing to build lasting relationships with your audience and drive conversions. In this chapter, you’ll learn how to design engaging email campaigns, build an email list, and analyze performance metrics to improve results. Perfect for those looking to create meaningful customer connections and deliver value through personalized content.

What You’ll Learn

• Fundamentals of email marketing and its importance in digital strategy.
• Building and segmenting an email list effectively.
• Crafting compelling email content with strong CTAs.
• Using email marketing tools for campaign automation.
• Measuring and optimizing campaign performance.