Course Overview

Elevate your digital marketing skills by mastering the art of creating and managing successful ad campaigns on Google and YouTube. This chapter provides insights into audience targeting, crafting compelling ad creatives, and optimizing campaigns to maximize ROI. Designed for intermediate learners, it bridges foundational knowledge with actionable strategies for impactful advertising.

What You’ll Learn

• Setting up Google Ads and YouTube Ads accounts effectively.
• Selecting the right campaign objectives and ad formats.
• Advanced audience targeting techniques for better reach and engagement.
• Writing persuasive ad copy and creating eye-catching video ads.
• Measuring and optimizing ad performance for consistent results.